SEO can get tricky at times, especially when it comes to the SEO of an e-commerce website. The Google algorithms keep on updating which can put a poorly optimized site into question. The major issue arises with the site owners who ignore the key factors associated with the SEO requirements of an e-commerce store. So, let’s take a close look at these issues and how can they be fixed

Not paying attention to the user reviews – The user reviews is a great way to attract a positive impact from the search engine. This is so because the user reviews generate fresh content on a website without much ado. In addition, the online reviews dilute the impact of duplicate content on the site if any.  However, it’s still immeasurable how the presence of user reviews on a site impacts its SEO but studies have shown that it is always positive.

Heavy focus on transactional keywords – The major mistake committed by e-commerce players is focusing heavily on the transactional keywords and not focusing on developing informational content for the site visitors. The major drawback behind solely targeting transactional keywords is the high competition for such keywords and not providing any free source of information to the visitors to earn a revisit. Although the importance of transactional keywords cannot be neglected so one can focus on the use of transactional keywords along with developing informational content for the visitors to be in a win-win situation.

Compromising on product description – The third major mistake committed by e-commerce stores is not paying attention to the individual product description. Generally, the e-commerce stores have a wide range of online products resulting into common and short product description provided by the manufacturers. This shortfall results from two things –

The similar descriptions written for identical products can lead to the generation of duplicate content attracting a negative impact for the online store.

The short product descriptions do not leave enough room for the search engine to establish a base of authority for a given web page leading to poor ranking.

Poor redesigning of the website – It is really painful when you spend a huge sum of money on a site redesign and end up losing your website ranking. Many website owners proceed with a redesign plan without notifying their SEO service provider. The issue with the redesign is that it might delete several key pages, which bring traffic to the site leading to the loss of visitors. The best way to execute a site redesign is to consult an SEO service provider.

These were the major SEO issues faced by the e-commerce websites and the best way to cope up with such challenges is to hire an SEO company, which could pay attention to these crucial factors. There are some great SEO companies which could help you in the task. All you need to do is set out your hand for assistance.