Email marketing is directly marketing a commercial message to a group of people using email. All the email sent to a customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing can be done to either cold lists or current customer database. Sending email messages with the purpose of enhancing the relationship.
Sending email messages with the purpose of acquiring new customers convincing current customers to purchase something immediately. Adding advertisements to email messages sent by other companies to their customers
Transactional emails are usually triggered based on a customer’s action with a company. Transactional messages include purchase or order confirmation emails and email receipts. Many email newsletter software vendors offer transactional email support, which gives companies the ability to include promotional messages within the body of transactional emails.
Direct email involves sending an email solely to communicate a promotional. Companies usually collect a list of customer or prospect email addresses to send direct promotional messages to a list of email addresses from service companies.
Email marketing is often reported as second only to search marketing as the most effective online marketing tactic. Advertisers can reach substantial numbers of email subscribers who have opted in to receive email communications on subjects of interest to them.
Companies considering the use of an email marketing program must make sure that their program does not violate spam laws.
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