Link building holds a significant importance in the process of offsite SEO and it is critical how its quality can affect the overall SEO of a site. As an SEO professional, it is really important to consider that the site on which you are placing the links is worth placing that link or not. The major mistake committed by SEO professionals is judging a site solely on the basis of its search engine matrix. However, as a professional SEO service provider, it is your responsibility to dig deeper and measure the other parameters related to site usability and trust to choose it for placing a link. Here are a few things you need to consider before proceeding for link building

Would you click on such links – The very first thing one needs to consider is the usability of the site where you would be placing your link. The matrix is considerable for creating a trustable base but the increase of spams in the top SEPR’s has made it difficult to judge the quality of a site solely on the basis of its ranking. To overcome this impact you simply need to consider the design of the website and the visibility of the links on such a site. If you discover a site to be poorly developed with a huge number of ads and links; it’s probably better not to place your link on such a website.

The site usability – The site usability is not only important for the off-page SEO but also for directing traffic to your own website. For eg. if a site is created for the visitors in U.K. and receives most of its traffic from Australia then it’s not at all a good choice to place your UK’s website link on such a site. Similarly, if a site has a low click rate then also it’s not worth to place your website’s link if your major motive is to drive traffic to your website.

The site content – The third factor, which creates a base of authority, is the content of the site. Many of the web pages on the internet are filled with low quality content and such low quality content on websites is responsible for the loss of trust from the site visitors. Placing your website link on such domains will indirectly associate your website with it and indirectly impact your creditability and authority. So it’s better to check the quality of web content on a given website before finally placing your link on it.

These were the major factors to be considered as an SEO service provider. However, there is one more thing to be considered i.e. the visual issues on the sites. Many of the sites on the internet place links in a manner that they appear similar to the normal text on that web page. This generates difficulty for the user to differentiate between the normal text and links reducing the click-through rate of the link. If you are a professional and wish to render quality search engine optimization services then it is highly advisable to pay attention to all these factors for enhanced client satisfaction.