Email Marketing is crucial. Now you will ask why? Well, what you do soon after getting up in morning while having your coffee? Most of you might be checking your mails every morning in order to stay updated and schedule your work for the day ahead. If you think, email has become the thing of the past then let me tell you that over 1 billion people use Gmail and over 3.7 billion people across the world use email. Email is emerging more powerful and is still one of the most powerful mediums to communicate with your intended audiences. These statistics clearly suggest the role of email marketing in harnessing revenue for the business from their current customer base. So, let’s see which trends will help you to drive traffic and tackle the year ahead in the segment of email marketing:

Automation– Automated emails are undoubtedly advantageous. They are of particular benefit to the small business owners to reach and communicate with their existing customer base at the right time. The bulk email service helps the businesses to save resources and time thereby ensuring timeliness. Such emails are triggered by the activity of the user and usually have a high opening rate than the usual business emails. Triggered or automated mails can be automated welcome mail soon after your customers sign up with you or an email to remind your customers regarding the items left by them in the shopping cart or that your customer has not logged in for a significant time.

Interactive Emails– Interactivity is going to be among the leading trends for the year 2018 as well in order to engage your users. In order to reduce the bounce rates and increase the engagement rates, it is of paramount importance that your emails are fun to read. In order to make your emails captivating and fun for the users, add interactive elements like polls, surveys, quizzes, countdown timers, animated GIFs, search bars, reviews, add-to-cart functionality and much more.

Mobile-friendliness– As you know there is a major surge in use of mobile devices and so is the increase in browsing web and checking emails from the web. A vast number of people check emails and important notifications on their mobile phones, hence arises the need for making your emails optimized for the mobile and tablet devices. It is very crucial that you adopt the “mobile first” approach and your emails load faster on mobile devices thereby increasing the conversions. Your email marketing campaign in 2018 should be focussed on enhancing the experience of the mobile users. So, keeping the body of your message short along with short subject lines and small image will help you move towards mobile-friendly emails.

The power of Artificial Intelligence– Artificial Intelligence is the upcoming future and it is soon going to be an integral part of our lives. Artificial Intelligence and machine learning can help you get an insight into the behaviour and preferences of your customers. It can help the businesses to effectively integrate product recommendations, send much more personalized emails; enable the marketers to send emails at the right time to their customers so as to take up the open rates much higher, send emails that could target and appeal to the specific audiences and much more.

If you are looking for an email marketing company in USA, make sure that your company incorporate these and other emerging trends while designing their marketing strategy for your company.